Matchroom promoter Eddie Hearn believes there is much more to come from Tyson Fury despite the Brit suffering consecutive defeats to Oleksandr Usyk.
Fury looked even stronger in this rematch than he did in May's original bout. Unfortunately for him, so did Usyk, who retained his WBA, WBC and WBO world heavyweight titles by unanimous decision.
It leaves questions on what Fury will do next after enduring such a frustrating night and result having put everything into the rematch and seemingly doing everything right.
However all three judges scored the fight 116-112 in Usyk's favour, much to the surprise and anger of Fury's Queensbury promoter Frank Warren.
However Warren's rival Hearn was sympathetic to Fury and full of praise for the Morecambe fighter.
"That was not a Tyson Fury who was finished or past his best," Hearn told DAZN. "That wasn't a flat performance. It wasn't a poor performance.
"He didn't look gun shy, he didn't look like his punch resistance had dropped or was in question.
"I think Tyson is still at the peak of his powers. He just was not able to beat Oleksandr Usyk on the night. It doesn't mean he is done.
"Fury will struggle with this defeat. All fighters do. AJ suffered the same after the Dubois defeat.
You get beat, it hurts, this will hurt for a long time. He will be frustrated so much by this, having put so much into this to try and beat Usyk. He did everything right and still could not win.
"It is frustrating for a fighter of his quality."
Fury left the ring without making any comment, leaving us all to guess his next move. With the contest again so close, a trilogy fight could still be on the cards.
However, more likely is a return to the UK and Hearn is determined to finally make the fight with Anthony Joshua happen.
"There is only one fight for Tyson Fury now and that is Anthony Joshua. That would be the biggest fight in British boxing history. Everyone wants to see it.
"Fury versus Joshua is the one now, it has to be the one. At Wembley, sold out crowd, and then it is out here again for Riyadh Season."
Sign up to a DAZN subscription to watch the very best boxing
DAZN is the home of boxing, broadcasting over 150 fights a year across boxing, bare knuckle boxing, MMA and crossover boxing.
It is not just about fight night, a DAZN membership also includes access to documentaries and features, weekly boxing magazine shows, live fight watchalongs, press conferences, weight-ins, open workouts, exclusive interviews and access to training camps, and podcasts and vodcasts.
Signing up for a subscription right now, with both annual and monthly options, will get you a ringside seat to the biggest fights in 2025.
Sign up here for a DAZN subscription
More Boxing
- Best fights of 2024 - so far
- Usyk v Fury 2 - full fight guide
- Boxing full schedule and calendar
- DAZN's upcoming Boxing shows
- Boxing rankings
- Boxing champions list in every division
- Complete list of undisputed heavyweight boxing champions
- Fighter profiles and highlights
- How do weight classes work?
- What are the major boxing titles?
- How is boxing scored?