Top Rank President Todd duBoef believes that there would be enough interest to make a fight between Tyson Fury and Francis Ngannou.
Fury last fought in April when he beat Dillian Whyte at Wembley Stadium and immediately invited Ngannou into the ring before speculating that he could fight the UFC heavyweight champion in an exhibition fight and claimed he had retired from professional boxing.
Speaking to Sky Sports, DuBoef believes that the fight could happen.
"I think it's commercially plausible," DuBoef explained. "In today's day and age, what we're seeing is there's no barrier of entry. So anything is possible.
"As it relates to the Ngannou fight, I think it's a little bit of sizzle. I would say a lot of sizzle. I'm not sure how much substance there is. I think they play off each other really well, and I think Ngannou's got a relationship with UFC. I know he's wanted to box for many, many years. For many, many years, he's talked about it. I obviously love Tyson in any type of match like that because obviously, he's one of the most brilliant boxing heavyweights that I've seen in my generation. He is just fantastic as a fighter for somebody of that size. So I'm not sure [it will happen], but it would be very sellable. You would get everybody's attention."
DuBoef explained Fury’s star power, saying: "You just give him the mic.
“That's the playbook. Can I have more guys like this? He just takes over. He's got such swagger and confidence, and he has a way about himself. It's brilliant, and he comes across terrific to the fans and to people that aren't fans. People gravitate to every word he says. His walkouts, his outfits, his suits, his no shirts. You just bottle that thing up and keep it going - the sport would be so, so vibrant for decades."