Week after week in the NFL, teams and players choreograph new touchdown celebrations - from creative to just plain weird.
But celebrating touchdowns is not for everyone, just ask Miami Dolphins' rookie running back De'Von Achane.
The 22-year-old has scored nine touchdowns so far in his rookie season - seven rushing and two receiving - and has hardly celebrated any of them.
Achane's lack of celebration is particularly noticable on a team which includes star wide receiver Tyreek Hil, who has been part of many a celebration over the years.
Speaking to the Up & Adams show, Achane explained why he does not celebrate like many of his teammates.
"I'm a running back, I'm supposed to score touchdowns, that's how I look at it," said Achane.
"Me making big plays and scoring touchdowns is something I'm supposed to do so that's why I'm not into celebrations.
"I'll be happy of course, but I'm in the moment. I'll celebrate once the game is over."