After 19 picks of the 2023 NFL Draft, not one wide receiver had been selected despite several being highly rated prospects.
That streak came to a end with Jaxon Smith-Njigba's selection by the Seattle Seahawks at pick 20, which sparked a mad dash for franchises to secure the best of the remaining wideouts.
The Los Angeles Chargers, Baltimore Ravens and Minnesota Vikings all followed suit with the next three picks before a 16-pick stretch without another wide receiver which moved into the second round of the draft.
DAZN takes a look at which of the four first round wide receivers has the best chance of having a successful rookie season.
1. Jordan Addison
With the 23rd pick of the 2023 NFL Draft the Minnesota Vikings selected USC wide receiver Jordan Addison.
The 21-year-old lands in what on paper would appear to be the perfect place to find immediate success.
At 6' 0" tall and weighing 175 lbs, Addison has incredibly similar physique to Philadelphia Eagles wide receiver DeVonta Smith, whom many have compared him to.
That build is perfect in today's NFL to be the speedy second-choice wide receiver on a team, and with Justin Jefferson on the Vikings roster that is the role Addison immediately finds himself in.
Gone is veteran Adam Thielen, leaving little in the way of competition for Addison on the NFC North champions' depth chart.
Addison's biggest competition for targets - other than Jefferson - will likely come from tight end T.J. Hockenson, but Thielen's 107 targets and 716 yards will have to go somewhere.
2. Quentin Johnston
Quentin Johnston is completely different sort of wide receiver to Addison, but he too lands in a spot where first-season success is on the cards.
The TCU product was taken one pick ahead of Addison by the Los Angeles Chargers, and will now get to work with quarterback Justin Herbert.
With wide receivers Mike Williams and Keenan Allen still with the Bolts, Johnston has more competition for targets, but in this pass-heavy offence there is plenty to go around.
The 6' 4" rookie's main competition for a starting place will come from Josh Palmer, who had 107 targets in 2022 due mainly to injuries suffered by Williams and Allen.
Even DeAndre Carter, who was the fourth-choice wide receiver last season, was targeted over 60 times, so Johnston has a solid floor on which to build in his rookie campaign.
If he can beat out Palmer into the Chargers' third wide receiver role, Johnston's ability to force missed tackles - 45 on 115 receptions at TCU - will make him yet another weapon for Herbert to utilise.
3. Jaxon Smith-Njigba
Perhaps the most talented of the wide receivers drafted in 2023, Jaxon Smith-Njigba seems destined to have a brilliant career in the NFL.
Taken by the Seattle Seahawks with the 20th overall pick, 'JSN' finds himself in a very similar landing spot to Johnston.
In DK Metcalf and Tyler Lockett the Seahawks have their top two wide receivers, meaning Smith-Njigba will spend at least some part of 2023 working out of the slot.
That's not to say he cannot be successful there, as he outproduced teammates Garrett Wilson and Chris Olave at Ohio State in 2021 before both went on to produce 1,000+ yard rookie seasons in 2022.
Smith-Njigba's lock on being the third-choice wide receiver is far greater than Johnston's, however the volume is a concern for 2023 on a team which loves to run the ball.
Carter's 65 targets as the fourth-choice Chargers wide receiver in 2022 is almost double what Marquise Goodwin was thrown as the third option for the Seahawks.
However, any injury to Metcalf or Lockett would see Smith-Njigba jump straight to the top of this list, and it is only a matter of time before he gets that chance.
4. Zay Flowers
Boston College product Zay Flowers may be fourth on this list, but that is not to say he does not have a good 2023 season.
In his senior year at college Flowers put up 78 catches for 1,077 yards and 12 touchdowns, enough to make the Baltimore Ravens use the 22nd overall pick on him.
The big question for Flowers - and the Ravens - in 2023 is which wide receiver will become quarterback Lamar Jackson's favourite target.
Tight end Mark Andrews - if he remains healthy - will take most of the attention from Jackson, and behind him is a whole host of wide receivers competing for the top job.
Odell Beckham Jr. is back in the NFL, Rashod Bateman is out to prove people wrong and offseason pick up Nelson Agholor has already impressed in camp.
If Flowers can prove himself to be the best of the Ravens wide receivers he could be in for a great year, however the uncertainty surrounding Baltimore's depth chart makes any guarantee of a successful rookie season a risky one at best.
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