WWE is currently experiencing a renewed surge in popularity, marked by sold-out shows and the return of the iconic Dwayne 'The Rock' Johnson for an extended run with the company
This weekend, they will host what is arguably the biggest WrestleMania of all time, with two highly anticipated shows from Philadelphia's Lincoln Field Stadium.
It's led to comparisons to WWE's previous golden eras of the late eighties/early nineties and the 'Attitude Era' at the end of the 1990s. Yet, thus far the 2024 flavour has yet to be given a label.
However, during an interview with Fox News Digital, the man headlining both WrestleMania events, Cody Rhodes, revealed what he thinks WWE's current era is being called.
'I’ve heard it coined as the Renaissance Era, and I really like that outlook on it," Rhodes announced.
"For me, as a wrestler, I’m most excited that we no longer have to stand in the shadow of the Attitude Era because of the last two years we’ve done better business than they ever did — and they did exceptional, unbelievable, amazing business.
"I’m only making comparisons on a black-and-white level, dollars and cents, in terms of what WWE’s been able to do over the last two years.
"I mentioned Renaissance because of all the things we’re trying, the changing of the programming and also the characters. They now appeal differently. Every year has its signature thing. There was Hulkamania — eat your vitamins and say your prayers. There was the Attitude Era — the (Jerry) Springer-type crash TV. Now, we have a more, reach-across-the-aisle and connect-to-the-audience-type relatable superstars.
"We still have larger than life, no doubt, but that’s all going into this very, like I said, Renaissance Era."
Live on DAZN: Check your region for PFL on DAZN