The company's creative output is being touted as the best it's been in years, while they are also selling out shows both around the United States and beyond.
One man who is enjoying the recent success is SmackDown co-commentator Wade Barrett, and he puts it down to Triple H's ability to keep the fans guessing and make week-to-week TV a must-see event.
"I think there are a lot more surprises these days. And we'll call it the Triple H era, the Paul Levesque era, whatever it's being called now," Barrett exclusively told DAZN, courtesy of AceOdds.
"I think something we're really good at and it reminds me of being a fan back in the late 90s in the Attitude Era, you can't miss a show at the moment. It feels as a fan and even as a commentator when I'm at home watching the other shows, I feel like I cannot miss it because something big is going to happen every week.
"There was a time when I was an in-ring guy during the kind of early 2010s when the show at times felt a little formulaic. It felt a little obvious that these two guys are going to be feuding with each other for the next four months and we're going to have six different rematches between them.
"We're going to have different variations of how the match ends, but I know what's going to happen. If I miss an episode, it's probably not going to be that important. Now it feels like if you miss even one 15-minute segment between commercials, you could miss something massive."
During his in-ring career Barrett won the Intercontinental Championship, but since his return to the company in 2020 he's been a co-commenter, first for NXT and now on SmackDown. The 43-year-old admits even as an announcer he's excited to see what's happening on WWE TV every week.
Adding: "It feels like every week there is something massive going on. And that's really exciting to me as a commentator. It keeps me guessing, it keeps me motivated and excited. And I think you can probably see from our viewing figures and the people attending the live shows, we're constantly selling out at the moment.
"I think it really has people hooked in and it's keeping people guessing and being hyper-creative with our script writers and the people who are working behind the scenes on stuff. So, I'd say the management is currently taking us in a really good direction and the rewards are there for everyone to see."
Live on DAZN: Nate Diaz vs. Jorge Masvidal on July 6. Click here for details.