In the year 2022, you'd do well to mention the name Jake Paul in a boxing-orientated social media realm without being swept away moments later by comments such as "what a fraud" and "he needs to fight a real boxer".
However, 2022 is also set to be the year that the controversial YouTube personality's influence on the sport can be cemented as predominantly positive.
His own in-ring exploits against fellow streaming celebrities, retired basketball players and crossover MMA names have thus far been sideshow attractions compared to the efforts of legitimate full-time boxers, but have nonetheless attracted large audiences and introduced new eyes to the sport as a whole.
This has led to Paul being able to give long-respected fighters such as Amanda Serrano, a seven-weight women's world champion in the 'sweet science', much bigger paydays on the undercard and now, the 25-year-old is set to co-promote the biggest fight in women's boxing history as Serrano challenges undisputed lightweight champion Katie Taylor at Madison Square Garden on April 30, available only on DAZN.
As our very own Mark Lelinwalla expertly put it last week, Paul's greatest contribution to the sport will likely be with the Cleveland man stood outside the ring. And when the Taylor-Serrano media tour touched down in London on Monday, I asked him what he believes boxing fans will say five years from now in 2027, when asked: "What do you think of Jake Paul in boxing?"
"They will say that I was great for the sport, that they respect me, and that they were wrong," was Paul's answer.
"They'll say they cannot believe what has happened, and admit that their perspective of me has changed."
Of course, 'Promoter Paul' is, for the time being, a rookie in the treacherous waters of combat sports matchmaking. It remains to be seen how he fares in those five years both as a fighter and as the advocate for the likes of Serrano and perhaps many more. Nakisa Bidarian, co-founder of Most Valuable Promotions alongside Paul, admitted at the official London press conference that it remains to be seen just how many boxers they end up signing in the future.
Matchroom Sport chief Eddie Hearn, who has been in the game for decades, paid tribute to Paul and Bidarian and their willingness to make the fights people want to see, suggesting that mentality should lead to a very bright future in the game.
And Paul told me that working with Hearn has given him a very good introduction to the co-operation aspect of promoting fights.
"I don't really have a relationship with any other promoters yet," he noted, "but Eddie Hearn is definitely in the top five of promoters."
Hearn had admitted during the press conference that he and Jake were proving the "dinosaurs" of sports promoting wrong by putting together such a huge fight in women's boxing in Taylor-Serrano, which is set to be the first time women fighters headline the combat sports mecca that is MSG in what is on course to be a sellout with what the duo referred to as great presale figures.
However, Hearn was also quick to point out that the "dinosaurs" comment wasn't specifically a dig at rivals such as Bob Arum and Frank Warren, but even his own father, legendary promoter Barry Hearn, has admitted to his son that he has had to change his perception of the drawing power of women's sport due to the Irish former Olympian and the Puerto Rican record breaker.