Boxing is a sport like no other.
When a big fight is on the horizon, the build-up, the atmosphere and the razzmatazz is unrivalled compared to other sports.
It's a similar case in the new fight capital of the world, Riyadh, where once again a huge heavyweight rematch is taking place between unified champion Oleksandr Usyk and Tyson Fury live on DAZN PPV.
Not only is it the in-ring ability of Usyk and Fury which has seen them garner huge attention from the boxing world, but also their personalities outside the ring.
Usyk and Fury are never afraid to make their media engagements memorable, a prime example was Usyk dressing up as the video game character Hitman at October's announcement press conference in London.
However, while the words of Usyk and Fury often give the ideal insight into their respective minds, it was the lack of words at Thursday's final press conference which made all the noise.
Usyk and Fury's simple yet menacing words
Mark Robinson/Matchroom Boxing
There has been a different atmosphere coming from the Fury camp, and one which the boxing world has not seen before.
Since arriving in Riyadh earlier this week, Fury has opted for an unkept beard and not given much away when it came to his preparations besides revealing the lack of contact he has had with his family.
This Fury is a scary one, arriving in the Saudi Arabia capital with bad intentions and when he took his seat whilst donning one of his flashy suits, he glared menacingly at the assembled media where at any moment the wrong comment could set him off.
Usyk meanwhile is projecting himself as the unified heavyweight champion. Arriving at the event backed by the soundtrack of Ukrainian music, the champ had arrived.
As proceedings got underway, it was clear Fury did not want to be there, rubbing his face with annoyance and issuing this simple response when asked about his upcoming clash with Usyk.
"I'm going to dish out a whole lot of pain. I'm going to put this f—r in a hurt locker."
Come the closing remarks, Usyk and Fury gave simple answers once more.
Fury was first, "I can't wait for Saturday."
Usyk followed and delivered an iconic line which has become synonymous with this upcoming contest, "Don't be afraid, I will not leave you alone. See you Saturday."
Then came the face-off and it was certainly one to remember.
The never ending stare down
Mark Robinson/Matchroom Boxing
Tensions during fight week will always reach a crescendo, and for this rematch Usyk and Fury they are rising at a fast pace.
With this rivalry capturing the imagination of the sporting world, it's no surprise that the two engaged in a heated stare down, but what no one saw coming was one which lasted 11 minutes.
For the first few minutes or so, it was expected, that is the case with these things, giving the world's media time to get that all important photo or analysis as everyone associated with boxing was looking to see whether anything was being given away.
Then as the seconds ticked by, whether in the room or watching from afar, it was starting to become uncomfortable, a fear that at any moment either Usyk or Fury could lash out sparking pandemonium. Security personnel and a number of boxing's leading figures did not know what to do!
The tension could have been cut with a knife as the stage got more and more crowded, but finally there was a slight sense of relief as Usyk and Fury began trading verbals which allowed a buffer zone to be made. This did not stop the pair going at each other for another minute or so.
Usyk and Fury's hands will do the talking
Mark Robinson/Matchroom Boxing
The conclusion of this final press conference has given this fight week another injection of hype and interest.
What is clear is that Usyk and Fury are ready to go, if there was a ring in the venue, it would have been no surprise if either man decided to fight there and then.
As shown in Usyk's split decision win over Fury in May, the two have fighting styles which make for a thrilling battle, but now another layer has been added.
Seeing Usyk's cool personality mesh with this intense, fiery aura from Fury will make Friday's weigh-in a must watch as the two face off one final time before the opening bell which will bring the sporting world to a halt.
Boxing sometimes gets overshadowed by antics outside of the ring, but with Usyk and Fury choosing to say very little ahead of fight night, the fundamentals of the sport are shining through with all of this coming down to a physical contest between two men settling their differences using fists rather than words.
Watch Usyk vs. Fury 2 on DAZN PPV
The Oleksandr Usyk/Tyson Fury rematch and full undercard is a DAZN Pay-Per-View (PPV) worldwide event and will cost £24.99 in the UK / $39.95 in the US. For prices in your region click here.
A PPV event is a single one-off payment, with no subscription requirement or extra costs. Buying the Usyk vs. Fury 2 PPV on DAZN brings great benefits.
This includes a range of options to watch the fight, from the traditional commentary to watchalongs with True Geordie or ShowBizz; the best broadcast team including Kate Scott, Ade Oladipo, Andy Lee, Darren Barker and Eddie Hearn; and commentary in multiple languages.
The PPV also comes with a seven-day free trial of the whole DAZN platform.
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