On Tuesday night, while speaking to the media ahead of the UFC 306 Noche Sphere card, UFC CEO Dana White revealed a huge cash prize for one viewer of the event. According to White, the UFC will be showing movies between each fight that tell the story of Mexican combat sports from the start of time all the way until the future. Throughout those movies they have hidden "easter eggs" for fans to spot and whoever is the first to find all of them will win $25,000.
“There’s movies, there’s chapters,” White said at the DWCS Week 5 post-fight press conference.“Each chapter starts before the next fight. So there will be a show open, then the first movie will run and it will end at the end of the fight. Then — we call them ‘worlds’ and the fight will live inside this world. And the world will evolve while the fights are going on, but it will be very subtle. Clouds will move, fires will burn, birds will fly, or whatever the hell is going on in that time, and it will slowly evolve during the fight."
He continued, “There are also going to be Easter eggs in each one of these films. We’re working it out with legal right now, but what I want to do, if somebody can find all the Easter eggs, I’ll give you $25,000.”
Those eggs will be related to the show and will take place during the main portion of the card. He didn't reveal any further details about the contest but we imagine more will be announced as the fight approaches.
The event is set for Sept. 14 in Las Vegas to celebrate Mexican Independence Day. The card is headlined by a bantamweight title fight between the champion Sean O'Malley and the challenger Merab Dvalishvili.
Watch Canelo Alvarez vs. Edgar Berlanga live September 14 on DAZN (excluding Mexico, Latin America and China). Click here for details.