- DAZN has acquired international rights to broadcast the Saudi Women’s Premier League across global markets (excl. MENA).
- DAZN commits to broadcast a minimum of two league matches a week to help broaden the awareness and reach of Saudi Arabian women’s football across the world
- Deal underlines DAZN as the ‘Home of Women’s Football’ and the biggest investor in the women’s game globally
- Addition of Saudi Women’s Premier League will sit alongside DAZN’s coverage of the men’s Roshn Saudi League
DAZN, the world’s leading sports entertainment platform, today announced a ground-breaking development in women’s football in Saudi Arabia. This marks the league’s first international broadcast deal, with DAZN to make available to fans globally, excluding MENA, the Saudi Women’s Premier League, the Saudi Arabian top division for women’s football.
DAZN has already committed to showcasing the best of Saudi Arabian football with its significant coverage of the men’s Roshn Saudi League. This new agreement further supports DAZN’s commitment to football in the Kingdom, while also helping promote the women’s game around the world to new and existing audiences.
Hannah Brown, DAZN’s co-CEO, Women’s Sport, said: “DAZN has an unparalleled commitment to the growth and development of women’s football. The addition of the Saudi Women’s Premier League allows us to further elevate the game, and support women and girls who play and watch football. We have been following closely the progress of the women’s game in Saudi Arabia since they launched their first national league in 2020, and we are thrilled to support the league in the next phase of its development.
“DAZN is the home of women’s football. We are the exclusive global broadcaster for the UEFA Women’s Champions League and Spain’s Liga F, alongside broadcasting top-flight domestic women’s football in Germany, Italy and France. We hold further rights in key international markets for these leagues as well as the UK and US leagues, making our women’s football portfolio the most comprehensive in the world. We are continually developing our product, distribution channels and partnerships to increase reach and scale engagement in women’s football.”