Brentford once again scored in the first minute as they drew 1-1 with visiting West Ham United on Saturday in the Premier League.
Bryan Mbeumo's volley 38 seconds into in Saturday's match against the Hammers was the third successive time the Bees have scored inside the opening minute this term.
It comes after Mbeumo nabbed an early strike at Tottenham last week too, alongside Yoane Wissa's first-minute goal at Manchester City on September 14.
Fast starts are become a defining characteristic of the club in recent weeks, and according to manager Thomas Frank, they aren't exactly accidents.
"I can't tell you [the secret]," Frank told BBC Match of the Day. "It must be a world record, three games in a row under 40 seconds - it's unbelievable.
"We had a plan again, it's a mindset of playing forward and trying to get on the game straight away. I'm very pleased with that."
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Officially, Mbeumo's goal on Saturday made Brentford the first side in Premier League history to score inside the first 60 seconds in three straight matches.
Everton managed the feat across three non-consecutive games in 1998-99.