AEW makes its United Kingdom debut at the end of the month, and the wrestling promotion could not choose a bigger venue for its first show outside of North America as the event is set to take place at Wembley Stadium.
When the company announced the event earlier this year, fans were immediately compelled to get on board as ticket sales reached 60,000 on the first day they were available to the general public. Numbers have continued to climb as the show draws nearer, and for longtime performer and promoter Jeff Jarrett, there's no better way to make a real splash in a new market than to potentially sell out its biggest and most historic venue.
"As a promoter, when you hear, 'No, not Wembley Arena, Wembley Stadium,' it's a monumental step forward. It's an incredible statement." Jarrett told DAZN's Chris Hatch in an exclusive sitdown in London's West End.
"I don't think anybody could have projected or predicted this amount of tickets would have been sold. You know, is 30,000 successful? Is 40,000? Is 50,000? You know, all the barometers.
"And now here we are less than a month away on the precipice of truly making history in London."
Jarrett said that the massive ticket sales have catapulted the event from a wrestling show into a touchstone event of the summer, with the show transcending AEW and becoming something bigger. He points to "the influencers, the A listers, [and] the footballers" that make up the VIP section as evidence that All In has become an all-emcompassing spectacle that could boost AEW into the British public's consciousness.
"It's going to be [an] historic night and I think that everyone involved with AEW is sitting on the edge of their seat counting down the days to be a part of history," Jarrett said.
"I think the rabid fan base of AEW is obviously immense, but when you look at what we'll call the casual fan, I think a lot of people are going to be coming to Wembley for their very first time to witness AEW."
He added: "I think some people will come in that have never maybe even watched [AEW] on a TV. It's that big of an event, and I think everyone wants to be a part of history."
While All In marks the UK debut of AEW, it's also a bit of a departure for the company as its taking place in a large stadium rather than the smaller indoor arenas that usually provide a more familiar backdrop for the company on its home continent. Jarrett's of the opinion that the unique situation behind All In provided the impetus to host the event in the biggest stadium in the UK, and that the lack of bigger venues on AEW's regular schedule isn't an indictment of its popularity in the United States and Canada.
AEW owner Tony Khan wanted to make "a massive statement" by having All In at Wembley, Jarrett says.
"As far as the U.S., it's a different market," he said. "We return back from All In and go right to All Out in Chicago, and we have ... three events in Chicago that week alone, so again, it's a different market."
Jarrett says the timing and the "law of supply and demand" helped push All In to the incredible heights of a potentially sold out Wembley.
"The stars aligned for this event, and obviously the demand is fantastic," he said. "And we're meeting that."
Wrestling fans in select markets can watch AEW Dynamite 200 on DAZN — check here for a full list of countries.
In addition, select major All Elite Wrestling events air live on DAZN PPV in select markets. Watch this space for more info regarding All In, All Out and more.