The Super Bowl is the pinnacle of the NFL season, but it's not just football that grabs the headlines when it comes to the league's championship game.
The halftime show is a highly anticipated event that happens in conjuction with the big game, featuring a musical act that is usually among the biggest stars of the industry.
In 2025, this will be no different.
Here is a look at what to expect this season.
Who is performing at the Super Bowl halftime show?
This season's Super Bowl halftime show will be headlined by hip hop superstar Kendrick Lamar.
Apple Music, the title sponsor of the event, announced alongside the NFL and Roc Nation on Sunday that Lamar would return to the halftime show. The Pulitzer Prize-winning rapper was part of the halftime show headlined by Dr. Dre, Eminem and Snoop Dogg in 2022, but now the Compton, California native will be the star attraction.
The 37-year-old has won 17 Grammy Awards along with several other honours from the music industry. Lamar had two songs reach No. 1 on the Billboard Hot 100 chart so far in 2024, "Like That" (with Future and Metro Boomin) and "Not Like Us."
“Rap music is still the most impactful genre to date," Lamar said in a statement. "And I’ll be there to remind the world why. They got the right one.”
How many people watch the halftime show?
According to Billboard, the 2024 halftime show featuring R&B icon Usher was the most-watched in U.S. history, with 123.4 million viewers. That beats out Rihanna's halftime show from a year earlier, which stands at 121 million viewers in the U.S. alone.
When is the Super Bowl?
This season’s Super Bowl - the 59th editon - takes place on Sunday, February 9, 2025.
Where is the Super Bowl taking place?
Super Bowl LIX will take place in a familiar venue, as the Caesars Superdome in New Orleans will be the home for upcoming game.
The Superdome has hosted seven previous Super Bowls, more than any other stadium in NFL history. Another three Super Bowls have been played in New Orleans prior to the Superdome's construction.