Evander Holyfield estimates that he made roughly $200 million over the course of his legendary boxing career.
Yet, the four-time world heavyweight champion doesn't have much to show for it these days due to reckless spending, three pricey divorces, 11 children and what Holyfield claims were people taking advantage of him.
That's why Holyfield agreed to sit down with Alex Rodriguez to put systems in place to rebrand and turn his life around financially. Holyfield getting an assist from A-Rod can be seen on a new series called "Back In The Game" on CNBC on Wednesday at 10 p.m. ET.
"What I really want Evander to understand is what is the value of his name and what he brings to the table," Rodriguez offers in a sneak peak of the episode. "His name is worth far more than he realizes."
Later in the same clip, A-Rod is seen walking with "The Real Deal" in New York City and offering him more encouragement.
"Evander, if you look around, I felt like you were just fighting at Madison Square Garden defending your title," Rodriguez tells Holyfield amidst a crowd forming around him. "You're as famous today as you were when you fought. There's not one boxer active that has more brand equity than you. You're bringing so much to the table.
"I want to teach him and show him that all this love can transfer into money," he continues moments later.
As the clip ends, Holyfield admits he's in a rough spot financially.
"It is hard to fall down," the former champ says, "and I kind of feel like everything is too late."
Will Rodriguez be able to help Holyfield get his finances in order?