Almost 30 years after their fathers captured the UK’s imagination with their bitter rivalry, the second-generation battle between born rivals Chris Eubank Jr. and Conor Benn will be available for Virgin TV customers to watch on 8 October 2022.
The long-awaited fight promises to be one of the most electrifying British boxing contests in decades as years of bad blood between the families come to a head. Thanks to a newly agreed distribution agreement between DAZN and Virgin Media, the unmissable DAZN PPV event will be made available for Virgin TV customers to watch as a pay-per-view (PPV) add-on through their TiVo, V6 or 360 set-top-box for £27.98. The purchase will include access to the fight as well as entitle a customer to redeem one month’s access to DAZN.
This deal marks the beginning of the two entertainment companies exploring a closer content and app distribution collaboration.
Shay Segev, DAZN Group CEO, said: “DAZN loves pragmatic partners who share our determination to deliver top class sports to fans around the world. With this in mind, we are delighted to have partnered with Virgin Media so that even more families can enjoy this historic event. I hope this marks the beginning of a fruitful partnership.”
David Bouchier, Chief Entertainment TV and Entertainment Officer at Virgin Media O2, said: “Virgin TV is built on integration, curation and unmissable entertainment that we know our customers love. The Eubank Jr. vs. Benn event is set to be a classic, so it’s fantastic that Virgin TV customers will be able to tune in and enjoy.”
Reflecting its commitment to getting more great sport to fans, this agreement with Virgin Media is the latest in a spate of distribution deals reached by DAZN globally.