Jake Paul versus Mike Tyson on Friday night is set to break records for the most watched fight of all time, thanks to the accessibility of being broadcast on streaming giant Netflix. Whether it reaches that milestone or not, what is for sure is Paul vs Tyson will certainly set records for being the most talked about bout in history.
Thanks to its controversial nature, this intriguing blockbuster has the world's eyes firmly glued to it and everyone has an opinion.
Whether that is questioning Paul's own boxing ambitions, how he is using the sport for his own gain, or whether this type of fight it is good or bad for the sport. Or the concern over Iron Mike's health and fitness, as he steps into the ring 19 years after his last professional fight and doing so at the spritely age of 58-years' old, the world is having its say.
One of the talking points that has been less debated is how much of a risk this fight is to Jake Paul. Of course, when you ever step into the ring, especially against someone as fierce and brutal as Tyson, there is a huge risk to your own health, even life.
But for all the talk from Paul, 27, on how important this duel is for him and to growing boxing with a new, younger fanbase, can Paul actually win, regardless of the actual outcome?
If the YouTuber-turned-boxer does win the eight round bout, then he has successfully beaten up an old man. If he suffers defeat, he has lost to a man that has not fought for two decades, potentially leaving his budding boxing career in tatters.
However, that is not how some see it, with DAZN boxing experts and commentators Akin Reyes and Barak Bess saluting the 'Problem Child's' intelligent move in driving this fight to finally happen.
Reyes said: "It doesn't matter if Paul loses. You lose then you've lost to THE Mike Tyson, Iron Mike Tyson. The opportunity in this fight for Jake Paul is just so huge.
"It is on Netflix, with half a billion subscribers. More people are likely to watch this fight than any other fight ever, that is a just a win.
"Outside of making the money, he is fighting a legend and can beat a legend. If he loses he lost to Mike Tyson. But I think he wins anyway.
Paul has proven to be a smart and determined operator, using his social following and global popularity to succeed in most things he has tried, whether that has been in boxing, business or the music industry. For Barak Bess, Friday night's fight is just another example of Paul's impressive ability to maximise his publicity and revenue.
"He is not doing this for his boxing legacy, he doesn't need to worry about that element of things like most boxers do," said Bess.
"He wins, yeah he beat a 58-year-old man. But maybe 100million people saw him do it. So what that is doing is bigging up his next fight. So, this is smart from Paul, no matter what happens."
Most sceptics will already say that both Tyson and Paul are already big winners thanks to the payday they will received for this fight. But if the duo can actually produce a well fought, exciting battle then maybe boxing could get a win too.
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