DAZN, the leading global sports entertainment streaming platform today announced it has secured the exclusive broadcast rights to The Masters 2024 (11-14 April), one of golf’s most iconic tournaments, for the Middle East and North Africa.
DAZN will feature all the action from the world-famous Augusta National Golf Club as the best players and biggest names in the sport compete for a coveted Green Jacket, as part of its PGA TOUR Pass – the exclusive destination to watch PGA TOUR Live feeds.
DAZN’s world-leading digital technology and platform will deliver two comprehensive feeds covering The Masters – the Main World and Featured Group feeds – keeping golf fans up to date with all the action across the four days of intense competition and unfolding drama. DAZN delivers for fans, creating more choice and better access – live or on-demand. The coverage will also include The Masters Par 3 Contest where players compete with their families acting as caddies, and is a cherished part of The Masters build-up.
Shay Segev, DAZN Group CEO, said: “DAZN is absolutely committed to building the ultimate destination for sports fans. Adding the Masters to the PGA TOUR Pass in MENA is just one example of where we are increasing premium content and the value of what we deliver to our customers.
"The Masters is one of the most iconic competitions in world sport, so to be able to use DAZN’s technology and reach to deliver all the action across four days of thrilling golf right across this region to super-serve golf fans and reach new ones, is a fantastic opportunity for DAZN and the competition.
“DAZN will continue to look for partnerships where we can build compelling offerings for both rights holders and consumers, using our market position and platform capabilities to create a sports entertainment proposition – all in one place – that caters for the differing ways fans want to access the sports they love.”
The PGA TOUR Pass is available exclusively on DAZN, as a standalone subscription across the MENA and Southeast Asia, creating a dedicated PGA TOUR offer for DAZN subscribers to enjoy. The availability of the live and exclusive feeds outside of the PGA TOUR’s traditional broadcast windows places PGA TOUR PASS on DAZN in prime viewing time, particularly in Southeast Asia.
DAZN also distributes a global (excl. United Kingdom, Ireland, Germany, Spain, France, Australia, and China) PGA TOUR FAST Channel within DAZN’s extensive freemium offering.
DAZN is at the forefront of establishing competition, league and sport-dedicated channels that can deliver the reach and exposure that rights holders and fans want. The PGA TOUR FAST channel comes following the successful roll out of NFL Game Pass and the launch of FIBA’s Courtside 1891 basketball channel on the DAZN platform.
Find out more information about PGA Tour Pass on DAZN and how to sign up, click here.